Catch The Broadway Bug
There’s a new virus on the loose that’s been linked to lots of laughs and good times on Broadway. It’s causing theater-lovers everywhere to incessantly hum the tunes of their favorite shows and has sparked incredible word-of-mouth buzz. Warning: watch out for Viral Marketing in the form of Interactivity on the web. The hottest, hippest shows are using MySpace, Facebook and YouTube to promote their productions and it’s as catchy as ever!
Through song widgets, blogs, and even parody videos, Broadway shows are appealing to audiences with a fresh spotlight. Prime example? The song “Abuela” created by Lin Manuel Miranda, based on Rihanna’s hit “Umbrella.”
Miranda has posted 16 videos on YouTube for his show. He’s said that fans have told him they’ve traveled to NYC to see In the Heights because of his addictive online videos.
This is the age of the Internet, so forward this article to your friends using our form of viral marketing. 1) Tell your friends! link above or
2) Post this on your MySpace and Facebook with our custom widget below.
Now, take two of these and call us in the morning!
WATCH THIS Lin Manuel as a kid
WATCH THIS “Abuela” video
