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So, what’s the trend, you ask? Well, it seams as though, BodyWrappers is raising the barre by taking classic designs and creating fresh looks for every type of dancer and guess what folks… Their stuff is re-usable. That’s right. No more “wear it once, throw in the attic” costumes. Their new catalog, Costume Concepts, shows you how to layer basic dancewear and add accessories to create a costume…and then break it down to wear separately for class or rehearsal. Everything is machine washable (even the tutus!). And here’s the beautiful part….each item comes in every size imaginable, so no one is left out in the cold. Now, that’s recyclable style! Need a tutu? It’s simple. Order BodyWrappers from your local dance retailer and you’ll get a fully constructed (no sewing, mom!) Ballet Grande or Ballet Romance tutu. Whether you fancy a velvet bodice with magenta tulle or an ivory with gold iridescent, Ballet Grande and Ballet Romance take their names seriously. On the other side of the mirror, there’s the ProTech™ team collection which is super-soft, dries fast, and even protects from UV rays. Teams can customize their look (ahem! on a budget) with 13 different color straps. Feel like wearing a halter top? No, wait…maybe a one-shoulder? No problem. Tops can be worn with 6 different styles, thanks to strategically-placed hooks inside. There’s an athletic look that’s perfect for dance teams, but you can also go contemporary. Speaking of contemporary…add some flair to your barefoot routine with knee-high stirrup tights; a look straight from Gossip Girl. They also come in fishnet, and you even can wear them on your arms for a medieval glove look. Moral of the story: BodyWrappers is out and about. They know what’s up because they go to see companies like Twyla Tharp and Merce Cunningham. What do they find? Ideas! Then, they make them into reusable dancewear for the next generation! … What’s coming is hipper ballet attire that’s more relaxed and more revealing. You can check out some of these styles in their Premiere Collection right now. |
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Copyright 2008 Elizabeth Barry & Associates - The Next Generation of Dance Marketing |